The Children’s Television Charter, was presented by Anna Home, Head of Children’s Programmes, Television, BBC, at the first World Summit on Television and Children in Melbourne, Australia, March 1995. The charter was revised and adopted in Munich in May 1995. It is actively used by many organisations.
A session at the Second World Summit in London, UK, March 1998, was devoted to the progress of the charter. For more information on this progress, see Anna Home and Amy B. Jordan (1998) the Second World Summit on Television for Children 1998. Final Report. University of Pennsylvania, The Annenberg Public Policy Center.
Children should have programmes of high quality which are made specifically for them, and which do not exploit them. These programmes, in addition to entertaining, should allow children to develop physically, mentally and socially to their fullest potential.
Children should hear, see and express themselves, their culture, their language and their life experiences, through television programmes which affirm their sense of self, community and place.
Children’s programmes should promote an awareness and appreciation of other cultures in parallel with the child’s own cultural background.
Children’s programmes should be wide-ranging in genre and content, but should not include gratuitous scenes of violence and sex.
Children’s programmes should be aired in regular slots at times when children are available to view, and/or distributed via other widely accessible media or technologies.
Sufficient funds must be made available to make these programmes to the highest possible standards.
Governments, production, distribution and funding organisations should recognize both the importance and vulnerability of indigenous children’s television, and take steps to support and protect it.