European Charter for Media Literacy

The Charter for Media Literacy exists to support the establishment of media literacy across Europe. By signing the Charter, organisations and individuals endorse a specific definition of media literacy, and commit to actions that will contribute to its development. The Charter thus facilitates consensus and networking amongst those working for media literacy in different countries across Europe.
The Charter has been developed out of an initiative/idea of the UK Film Council and the BFI by a Steering Group representing major institutions in a limited number of European countries. Supporters, sponsors and providers may express support of the principles expressed in the Charter by signing it on The Charter is also available in five other languages.


[Name of organisation] is committed to the aims and principles set out below for the better advocacy and development of media literacy in Europe.

1) We make a commitment to:
Raise public understanding and awareness of media literacy, in relation to the media of communication, information and expression; Advocate the importance of media literacy in the development of educational, cultural, political, social and economic policy; Support the principle that every European citizen of any age should have opportunities, in both formal and informal education, to develop the skills and knowledge necessary to increase their enjoyment, understanding and exploration of the media.

  • Use media technologies effectively to access, store, retrieve and share content to meet their individual and community needs and interests;

  • Gain access to, and make informed choices about, a wide range of media forms and content from different cultural and institutional sources;

  • Understand how and why media content is produced;

  • Analyse critically the techniques, languages and conventions used by the media, and the messages they convey;

  • Use media creatively to express and communicate ideas, information and opinions;

  • Identify, and avoid or challenge, media content and services that may be unsolicited, offensive or harmful;

  • Make effective use of media in the exercise of their democratic rights and civic responsibilities.

3) We will contribute to the development of a media literate European population by offering, or enabling others to offer, opportunities for people to:

  • Broaden their experience of different kinds of media form and content;

  • Develop critical skills in analysing and assessing the media;

  • Develop creative skills in using media for expression and communication, and participation in public debate.

4) We pledge to support or participate in research that will identify and develop:

  • Better understanding of what it is to be media literate;

  • Effective and sustainable pedagogy for media literacy;

  • Transferable evaluative methods and assessment criteria for media literacy.

5) We agree to undertake, or enable others to undertake, the following:

  • Build links with other signatories and contribute to the growth of a European network for media literacy;

  • Identify and share evidence of the outcomes of media literacy initiatives which we undertake or are associated with;

  • Work to make content legally available to be used for media education purposes.

6) We wish to be listed on as:

  • A Supporter of the European Charter for Media Literacy*

  • A Sponsor of the European Charter for Media Literacy*

  • A Provider under the terms of the European Charter for Media Literacy*

As a provider, we commit to developing a timed and costed organisational Action Plan for Media Literacy, which will implement the Charter commitments we have made. We will publish our Action Plan on

*to be deleted as appropriate

September 28, 2006