Use of social media on the rise:
Eight young people in ten use social media the average day; their internet use displaces reading for pleasure and radio listening.
Differences between the sexes still prevail:
While young men play computer games, young women read books and blog.
Every year, Nordicom at Göteborg University takes a barometer reading of media use in Sweden. Media Barometer data were first collected in 1979. These are some of the findings of the 2010 survey.