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Here, you’ll find experts who can comment on a broad variety of current media-related issues, such as Swedish and Nordic media development and economics, the Swedish people’s media habits, media structure and use, and media and information literacy (MIL).

Opinion formation, media effects and political psychology

Nora Theorin is a researcher specialising in opinion formation, media effects and political psychology. Her areas of expertise include how media use relates to social identities, as well as political attitudes and beliefs. Her research has focused in particular on media and migration, political misperceptions, and the effects of corrective information.

Nora Theorin
Researcher
Telephone: +46 76 618 10 50
E-mail: nora.theorin@nordicom.gu.se  

Selected publications

Theorin, N., Melita, D., Strömbäck, J., & Guinote, A. (2026). Polarized or Fragmented? How Social Identities Relate to Political Cleavages and Media Use Across European Countries. Media Psychology, 1–29. https://doi.org/10.1080/15213269.2026.2671198 

Lindgren, E., Theorin, N., & Strömbäck, J. (2026). Closing the Perception Gap: How Corrective Information Can Reduce Misperceptions of the Link Between Immigrant Background and Crime. Mass Communication and Society, 1–21. https://doi.org/10.1080/15205436.2026.2683620

Theorin, N., Johansson, S., Strömbäck, J., Johansson, B., & Oscarsson, H. (2023). Valfusk i Sverige? Allmänhetens syn på oegentligheter vid svenska val. Statsvetenskaplig Tidskrift, 125(4), 1009–1034. https://journals.lub.lu.se/st/article/view/25456/22399

Theorin, N. (2021). Us Versus Them and The Role of the Media. The Influence of Media on Attitudes Toward Migration in Europe. Doctoral thesis. University of Gothenburg.

Theorin, N. (2019). Maintainers of ethnic hierarchies? Investigating the relationship between media use and attitudes toward perceived remote versus perceived close immigration, Mass Communication and Society, 22(6), 826–850.   https://doi.org/10.1080/15205436.2019.1660368

 

 

Media and information literacy (MIL), journalism, and media content 

Maarit Jaakkola's research is mainly focused on issues concerning journalism, media content, and cultural engagement, as well as learning and media and information literacy (MIL). For example, she has conducted studies on user reviews on the Web, journalism training, and the professionalisation of cultural journalism. Her areas of expertise also include science journalism, young people's content production and engagement on social media, as well as minority perspectives on media. Maarit can also provide answers to comparative questions between the Nordic countries.

Maarit Jaakkola
Associate Professor of Journalism
Telephone: +46 76 618 12 20
e-mail: maarit.jaakkola@nordicom.gu.se

 

The structure and use of the Swedish media

Ulrika Facht is a media analyst and responsible for the report series MedieSverige. She possesses knowledge of the Swedish media landscape and its development. Ulrika also works with the Swedish Media Barometer survey and can answer questions about media use and its development over time.

Ulrika Facht
Media analyst
Telephone: + 46 31 786 13 06
E-mail: ulrika.facht@nordicom.gu.se 

 

Press images 

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Nora Theorin press images (photo: Gunnar Jönsson)
Ulrika Facht press images (photo: Gunnar Jönsson)
Maarit Jaakkola press images (photo: Lars Lanhed)

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