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The Media Barometer

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The Media Barometer [Mediebarometern] is an annual survey focusing on how the Swedish population uses media on traditional and digital platforms on an average day. The Media Barometer is conducted by Nordicom with support from the Swedish Ministry of Culture.
Cover Mediebarometern 2024
Photo: Scandinav Bildbyrå

The Media Barometer

The Media Barometer 2025 [Mediebarometern 2025] will be released on May 5, 2026. The results of the Media Barometer 2024 [Mediebarometern 2024] was presented in a webinar (in Swedish), which was published on our website. At the same time, the full report was released for free download. 

Subscribe to the Media Barometer newsletter (in Swedish)
Download report (in Swedish)
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About the survey

The Media Barometer survey was introduced in 1979 and has since been conducted every year; this makes the Media Barometer the oldest survey of its kind in the world. The survey is carried out online and by telephone and builds on answers from around 6,000 randomly selected respondents.

The results from the Media Barometer are presented in reports and seminars, which are made freely available on Nordicom’s website.

More about the Media Barometer
Basic tables in English
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Photo: Skandinav Bildbyrå

Have you been invited to participate?

Have you been invited to participate in the Media Barometer survey? Here, you can read more about what it means to participate and how the survey is carried out.

For participants