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Different levels of media trust among users of right- and left-wing alternative news media

Press release
 | 19 February 2026
Users of right- and left-wing alternative news media in Denmark relate differently to established news outlets. This is shown in a new study published by Nordicom at the University of Gothenburg. Users of left-wing alternative news media have lower trust in news outlets perceived as leaning to the right, while users of right-wing alternative news media display a more consistently low level of trust in established news media, regardless of political orientation.
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