The Swedish Media Barometer: 40 years

The Media Barometer

| 24 May 2019

The Media Barometer (Mediebarometern) is an annual survey focusing on how the Swedish population aged 9 to 79 uses media on traditional and digital platforms on an average day. The survey was first conducted in 1979, and has since been conducted every year; this makes the Media Barometer the oldest study of its kind in the world.

The main purpose of the study is to describe the long-term tendencies and changes in people’s use of different media. The Media Barometer includes all kinds of media and is used as a resource for understanding the Swedish media system. In recent years, the Media Barometer has made important contributions to the knowledge of how digitisation influences our use of media.