Cover Mediebarometern 2025
The Media Barometer  | 5 May 2026

YouTube, in-car radio, and fiction books – how Swedes consumed media in 2025

Almost all Swedes consumed moving images on an average day in 2025, and more than eight in ten used social media. At the same time, YouTube overtook scheduled TV in daily reach, in-car radio maintained its strong position, and newspaper readership continued to decline. Digital formats are dominating increasingly more areas of media use – but developments vary across media types and age groups. Read a summary of the key findings from The Media Barometer 2025 [Mediebarometern 2025].
A child watching tv
New publication  | 23 April 2026

Mapping terrestrial television in the Nordics

Terrestrial television in the Nordic countries is shaped by a shared European regulatory framework, but each country organises and regulates it in its own way. A new factsheet from Nordicom highlights both the similarities and the key differences in structure, licensing, and public service.
Cover Mediebarometern 2025
The Media Barometer  | 22 April 2026

Welcome to the webinar about the Media Barometer 2025!

On 5 May, Nordicom will present the results from the 2025 Media Barometer survey (in Swedish). Conducted annually by Nordicom, the survey focuses on how the Swedish population uses media on traditional and digital platforms on an average day. This year, the results will be presented at a webinar published on our website. In connection with this, the full report will also be available to download for free.  
Cover
The Media Barometer  | 17 March 2026

The Media Barometer 2025 launches on 5 May

On 5 May, Nordicom at the University of Gothenburg will present the results of the Media Barometer 2025, the annual survey mapping the media used by the Swedish population on an average day.
EU-flag.
Press release  | 5 March 2026

New database maps media ownership in the EU – high transparency in Sweden

The European Media Ownership Monitor maps who owns and controls leading news media in EU’s 27 member states. The database, now launched in an updated 2025 edition, makes it possible to trace ownership from ultimate owners to key decision-makers. For Sweden, the results indicate a high level of transparency and low risk, while access to reliable audience data has decreased over time.
Cover image. Red background with a fine line map.
New publication  | 23 February 2026

Nordic news media – high trust and growing economic pressure

High public trust, strong democratic institutions, and advanced digital news use continue to set the Nordic countries apart. A new Nordicom report shows that despite these strengths, Nordic news media face growing economic pressure, as digital advertising increasingly bypasses journalism and reshapes the conditions for sustaining professional news.
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