Category: Sweden
News industry revenue remains stable – according to new report
Swedish news media increased their revenues by around 1 per cent to a total of 13.9 billion Swedish kronor in 2024. This is shown in the new report Svensk marknad för nyheter [The Swedish News Market], produced by Nordicom on behalf of the Swedish Agency for the Media. The report also shows that news media as a whole achieved an operating margin of just over +3 per cent – a key indicator used to measure profitability.
Clear generational differences in Swedes’ TV viewing habits
Swedes’ ways of engaging with audiovisual media have changed fundamentally. Traditional scheduled television has gradually lost ground, while streaming services such as Netflix, SVT Play, and YouTube now dominate viewing habits. This is shown in a new report from Nordicom, which also highlights clear generational differences.
Communication in the service of the state – what does the research say?
The debate on government agencies’ communication flares up from time to time – it can be about campaigns, costs, or the number of communications officers employed. In a new book, two researchers provide an overview of Swedish government agencies’ communication activities. The book concludes with a summary of the most important lessons in seven points.
Digitalisation is reshaping Swedes’ listening habits
Swedes’ listening habits are changing with digitalisation. Streaming music dominates, podcasts are growing rapidly, and traditional radio is losing ground. This is shown in a new report from Nordicom, which also highlights clear generational and geographical differences in listening culture.
Vacancy: Nordicom seeks researcher
Nordicom is seeking a new researcher to contribute to deepening knowledge about the role and conditions of the media in Sweden and the Nordic region.
The Swedish Media Barometer 2024: Read the report and watch the webinar
In 2024, almost the entire Swedish population watched moving images on an average day, and more people used social networking services than listened to radio or read newspapers. Find the report and watch the webinar about the Swedish Media Barometer 2024 (in Swedish) here.
Streamed, scrolled, and read – how media was consumed in Sweden in 2024
Swedes’ media habits continue to evolve – but some patterns remain. In 2024, almost the entire population watched moving images on an average day, and more people used social networking services than listened to radio or read newspapers. At the same time, traditional media such as traditional TV, morning newspapers, and car radio continue to play an important role in everyday life. Read the summary of the key findings from the 2024 Media Barometer.
Digital is the norm – new media subsidies and the role of podcasts in Sweden
The media landscape is undergoing major changes – new media subsidies, restructuring of the TV network, and upcoming licensing periods for public service, commercial radio, and terrestrial TV coincide with an increasingly digital audience and shifting revenue models. All of this and more is analysed in the report MedieSverige 2025.
Save the Date – May 6: Webinar about the Media Barometer 2024
On May 6, Nordicom at the University of Gothenburg will present the results of the Media Barometer 2024 [Mediebarometern 2024] – an annual survey that highlights which media Swedes consumed on an average day in 2024.