The pandemic year 2020 slowed down the ongoing downturn for linear television in the Nordic region. For the first time in many years, total viewing time stabilised or increased, mainly explained by a sharp increase in the older age groups.
Digital advertising platforms dominate, the newspaper market has reached a new bottom and the corona pandemic caused a socioeconomic breakdown with severe consequences for the advertising market. These are some of the results from the 2020 edition of Medieutveckling – Medieekonomi, an annual report about media economics in Sweden, published by the Swedish Press and Broadcasting Authority.
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2019 var et turbulent år for det danske mediemarked
Danmarks Radio (DR) har netop udgivet sin årlige rapport ”Medieudviklingen 2019” som beskriver danskernes medievaner. 2019 var præget af besparelser og konflikter som uden tvivl vil påvirke danskernes mediebrug fremover.
